My Process
I helped develop personas from 12 interviews that were conducted with potential Wealthfront users. Based on the personas, I worked on concepts and sketches for this tablet and desktop financial advisor wizard for Wealthfront. The sketches allowed me to rapidly explore a series of ideas about how to present the wizard. Once we decided on the approach we liked as a team, I iterated and fleshed out the final set of wireframes.
Personas
Sketches for the Wizard
These quick stetches helped the team make decisions about the final design direction.
Wireframe Iterations
